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Social Awareness Campaign

About the Campaign
This campaign was nominated at the “64th Maharashtra State Art Competition (2024-45) – Professional Category “.

Exhibited at Jehangir Art Gallery, Mumbai in February 2025.

The Young minds are quite the curious ones, and they tend to browse their curiosities (mainly about sex), leading them to porn which is a completely wrong way of sex education. Kids develop their imagination into wrong terms, which sometimes can lead to a crime/ affect the child mentally. Their minds must be seeded with real facts in a fun and an educational way.
This can be done only if parents talk to their kids openly about sex education.
Thus, I made this campaign to spread awareness amongst parents to talk to their kids about sex.

Here’s how it turned out…


What begins as curiosity can gradually become compulsive consumption, affecting mental well-being, concentration, relationships, and overall development.

  • 73% of teenagers aged 13–17 have watched pornography online, and more than half reported seeing it before the age of 13.
  • 68.4% of adolescents report exposure to online pornography.

Many adolescents use pornography as a reference point for understanding sexuality and identity, despite it being an unreliable and often misleading source.

  • 71% of youth aged 15–24 seek sexuality-related information online.
  • 37% of young people say their understanding of pornography comes directly from social media, websites, or pornography itself.

Young people frequently compare their bodies to unrealistic portrayals seen in pornography, leading to insecurity, low self-esteem, and unhealthy attempts to alter their appearance.

Pornography often presents distorted ideas about consent, protection, intimacy, gender roles, dominance, and healthy relationships, leading young viewers to mistake fiction for reality.

In some cases, children attempt to imitate what they have seen online, using unsafe household objects as substitutes for sexual products. Such behaviour can result in serious physical harm and even hospitalization.

Excessive exposure to pornography has been linked to stress, loneliness, anxiety, emotional distress, and social isolation.

Peer groups often normalize the sharing and consumption of explicit content. In more severe cases, curiosity can escalate into harassment, hidden recordings, non-consensual image sharing, and other harmful behaviours.