Logo Design
Identity Design | Branding
Pitch Design | Campaign Logo Design
About the Projects
When I used to work at Madison World, Mumbai in their mainstream advertising, we designed for many brands out of which here’s the luxury branding presented below.
Madison World x Asian Paints
This campaign logo was designed as part of a pitch for Asian Paints’ “Har Rang Ki Apni Dhun” initiative – an AI-powered campaign concept that aimed to transform everyday spaces into interactive musical experiences. The idea envisioned installations at locations such as airport luggage belts and other public environments, where movement and colour could generate unique melodies.
The primary challenge was to create a logo that could seamlessly adapt across both digital and print applications while avoiding visual associations with music festivals, concerts, or art workshops. The identity needed to feel contemporary, accessible, and closely aligned with the campaign’s innovative use of technology.
The resulting logo formed a key part of the pitch presentation and helped communicate the campaign’s unique blend of colour, sound, and interaction.
Theme for the Campaign – Every colour indicates a musical instrument.
