Checko
Facecare

Branding | Identity design | Product
Photography | Ui Design | Print Media
& Collaterals | Social Media

About the brand
Checko Facecare is a mass premium brand which targets Gen-z and the millennials. The company was a startup which wanted to enter the market with a minimal yet vibrant design language communicating a pretty frank story with their audiences on how face care is as basic as any other regular thing i.e. the salt or brushing your teeth, etc.
This project aimed to rebrand themselves completely different than that of their previous brand look.

What role did I play as a designer?
Initially, we sat with a rounds of interviews and material of their research to understand their approach and targets to frame a brand story. Later, after versions of experimentation we had set certain standards of branding which were later used for the social media, print and other promotional materials. They did have a set of brand guides, but it had many loose ends, while it didn’t look good when it was about font combinations, thus we changed it all as per the brand look.

Here’s how it turned out…