Trekkers Tribe

Re-branding for a Tourism Company.

Ideation & Strategy Branding | Identity design | Design Process | Social Media & Print Collaterals

About the brand

Trekkers Tribe is a travel company whose been planning backpacking
This project aimed to rebrand themselves after a 8 years long run. They needed a fresh look for their company, which tells a story.

What role did I play as a designer?

Initially, we sat with a rounds of interviews and material of their research to understand their approach and targets to frame a brand story. Later, after versions of experimentation we had set certain standards of branding which were later used for the social media, print and other promotional materials. They did have a set of brand guides, but it had many loose ends, while it didn’t look good when it was about font combinations.

Here’s what happened